Many trilogies subscribe to a common tactic; let's refer to it as the Trilogy Prestige (imagine Michael Cain's voice from the film The Prestige: "Because making something disappear isn't enough; you have to bring it back.
Black Sabbath are famous for the song "Iron Man" which was used heavily in the campaign for the first film starring Robert Downey Jr. as Tony Stark and his alter ego.
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