Release February 15, 2013 (Limited)
Cast Gael García Bernal, Alfredo Castro, Antonia Zegers, Jane Fonda, Richard Dreyfuss, Christopher Reeve
Director Pablo Larraín
Writer Pedro Peirano
Genres Drama
Studio Sony Pictures Classics/Mongrel Media
Length 110 mins.


An ad executive (Gael García Bernal) comes up with a the idea of using a nice, happy, positive message instead of a dark one during the 1988 referendum staged by Chilean dictator Augusto Pinochet to gain a further eight-year term in office. Adopting a brilliantly upbeat advertising campaign, the "No" campaign won, ousting Pinochet.

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